
UNIFIED CREATIVE GROUP · LEXCANN RECORDS · D$YS UNIVERSE
NEW ORLEANS · OCT 17 & 18, 2026
DON'T $ELL YOUR SOUL™
MORE DETAILS COMING SOON.
Don't $ell Your Soul™ (D$YS / DSYS Universe) returns to New Orleans on October 17 & 18, 2026. Returning to New Orleans after the May 2026 debut. Sign up below for ticket announcements and event details.
IMMERSIVE EXPERIENCE · NEW ORLEANS
- DATE
- 10.17–10.18.26
- LOCATION
- NEW ORLEANS, LA
- RUNTIME
- 2 DAYS
- CLASSIFICATION
- IMMERSIVE THRILLER
IMMERSIVE EXPERIENCE · NOLA
October 17 & 18, 2026 · New Orleans, Louisiana. Returning to New Orleans after the May 2026 debut. Presented by David & Wayne Foundation, Unified Creative Group, Lexcann Records. Live Music · Art + Film · A Red Carpet Experience.
MORE DETAILS COMING SOON.
Schedule, venue, tickets, and lineup details for the October return will be announced here. Sign up for email updates to be first in line.
GET EMAIL UPDATESLOCATION & RIDES
New Orleans, Louisiana
October venue · More details coming soon.
May 2026 event: New Orleans Jazz & Blues Market, New Orleans, LA
New Orleans Jazz & Blues Market
1436 Oretha Castle Haley Blvd
New Orleans, LA 70113
Tap an option below for driving directions or a ride to the venue.
Enter the D$YS Universe
Watch the official Don't $ell Your Soul™ (D$YS) trailer, a preview of the Louisiana film universe staged in New Orleans. Watch on YouTube · Official site

D$YS · 2026 · KEY ART
Is it worth your soul?
Every artist has a story. Every choice means something. And not everyone makes it out unchanged. Step inside the D$YS Universe. A Louisiana film world staged in real life for one night only in New Orleans.
- FORMAT
- IMMERSIVE / LIVE
- GENRE
- THRILLER
MORE ABOUT D$YS UNIVERSE
Don't $ell Your Soul™ (D$YS / DSYS) returns to New Orleans on October 17 & 18, 2026. don't $ell Your Soul™ is a thriller fictional universe featuring real Louisiana artists through immersive storytelling using film, live music, acting, art, and cinematic worldbuilding. Returning to New Orleans after the May 2026 debut, presented by David & Wayne Foundation, Unified Creative Group, Lexcann Records.
Don't $ell Your Soul™ is an immersive thriller universe where music, film, art, and reality collide inside a cinematic experience inspired by ambition, temptation, and the cost of chasing fame.
Built around original storytelling and featuring real Louisiana film and music artists, D$YS Universe transforms live events into something deeper than a concert or showcase. Every performance, visual, character, and interaction is part of a larger unfolding world filled with mystery, hidden motives, and blurred lines between fiction and reality.
Inside the universe, nothing is random.
Every artist has a story.
Every choice means something.
And not everyone makes it out unchanged.
The question is never if fame, power, and success are worth it. The question is:
Is it worth your soul?
See you on the red carpet...
D$YS Universe Returns to New Orleans · October 2026
Don't $ell Your Soul™ is a thriller fictional universe featuring real Louisiana artists through immersive storytelling using film, live music, acting, art, and cinematic worldbuilding.
NEW ORLEANS, LA, July 2026. Following its February 2025 debut and May 2026 flagship event, D$YS Universe returns to New Orleans on October 17 & 18, 2026. More details coming soon. The project blurs the boundaries between fiction and reality through immersive environments, visual storytelling, live performances, and interactive creative experiences.
D$YS Universe is presented by Unified Creative Group and Lexcann Records. Events are hosted by the David & Wayne Foundation, a nonprofit organization supporting Louisiana-based artists and creatives.
The event highlights emerging artists such as Red, Daniel Heartless, Kiddo K, Cassiel, and Grammy award winner Deezle, as well as creative voices from across Louisiana. Their talent helps showcase a new form of experiential entertainment rooted in independent culture and artistic collaboration.
Organizers hope the event will help raise awareness and funding for the Louisiana-produced project, with the goal of sending the team to compete in the Cannes Immersive Experience competition at the Cannes Film Festival in 2027. The fundraising goal for the project is $50,000.
The project continues to grow as a collaborative platform supporting independent creators while pushing the boundaries of immersive art and experiential storytelling in Louisiana.
“D$YS Universe was created to give independent artists a platform that feels larger than life. It's more than an event. It's a living universe where storytelling, music, film, and creatives come together to create something bigger than themselves.”
Live curated artistic installations, cinematic visuals, interactive performances, and a red-carpet atmosphere designed to fully immerse attendees inside the world of D$YS Universe.
Doors open at 6:00 PM for VIP guests and approved media teams, with general admission beginning at 7:00 PM. A seated live production at the New Orleans Jazz & Blues Market combining film, live acting, and music performances.
Tickets and VIP access are available now at More details coming soon.
PART ONE · 6:00 – 8:00 PM
Immersive Experience
Live curated artistic installations, cinematic visuals, interactive performances, and a red-carpet atmosphere designed to fully immerse attendees inside the world of D$YS Universe.
PART TWO · 8:00 – 10:00 PM
Main Stage Seated Show
A seated live production at the New Orleans Jazz & Blues Market combining film, live acting, and music performances.
EVENT INFORMATION
- EVENT
- D$YS Universe, New Orleans
- DATE
- October 17 & 18, 2026
- VIP & MEDIA
- Doors open TBA
- GENERAL ADMISSION
- Doors open TBA
- IMMERSIVE EXPERIENCE
- TBA
- MAIN STAGE SHOW
- TBA
- LOCATION
- New Orleans, Louisiana
- PRESENTED BY
- David & Wayne Foundation, Unified Creative Group, & Lexcann Records
- HOSTED BY
- David & Wayne Foundation, supporting Louisiana-based artists and creatives
See you on the red carpet…
FEATURED ARTISTS · FOLLOW ON SOCIAL
MEDIA CONTACT
Alexis Cannon
Don't $ell Your Soul™ · D$YS Universe · Lexcann Records
Every artist has a face
Character stills from the D$YS Universe. Swipe the filmstrip sideways. Tap any frame to view full size.
Collaborate with D$YS Universe
Share your interest in acting, performing, or creating with Don't $ell Your Soul™ (D$YS). Fill out the quick form below and we'll follow up.
DON'T $ELL YOUR SOUL™ · QUESTIONS & ANSWERS
Everything you need to know about the D$YS / DSYS immersive experience returning to New Orleans on October 17 & 18, 2026. More details coming soon.
01What is Don't $ell Your Soul™ (D$YS / DSYS)?
Don't $ell Your Soul™ (stylized D$YS, pronounced DSYS) is a thriller-driven immersive universe that blends original film storytelling, live music, acting, and visual art. Built around real Louisiana artists, it transforms live events into cinematic experiences exploring ambition, temptation, and the cost of chasing fame.02When and where is Don't $ell Your Soul NOLA happening?
Don't $ell Your Soul returns to New Orleans on October 17 & 18, 2026. More details coming soon. Sign up for email updates on this page to be notified when tickets, venue, and schedule details are announced.03How do I get tickets for the D$YS immersive experience?
Tickets for the October 2026 return have not been announced yet. Sign up for email updates on this page to be notified when tickets and VIP access go on sale.04How do I purchase valet parking for D$YS NOLA?
Valet and parking details for the October 17–18, 2026 event will be announced when tickets go on sale. The May 2026 event offered valet as a Givebutter ticket add-on.05What drinks are on the D$YS cocktail menu tonight?
The cocktail menu and bar details for the October 2026 return will be announced closer to the event. The May 2026 event featured character-inspired specialty cocktails and a full wine, beer, and non-alcoholic menu.06Is D$YS a movie or an immersive experience?
D$YS is both. The D$YS universe is a thriller-driven Louisiana film world that is staged in real life as an immersive experience. Every performance, character, and visual at live events is part of the larger ongoing storytelling, not a traditional concert or showcase.07What is the connection to Louisiana film and Louisiana artists?
Don't $ell Your Soul™ is rooted in Louisiana film and the local artist community: the storytelling, cast, performers, and creative crew are built around real Louisiana artists. The May 2026 New Orleans debut and the October 2026 return are flagship moments for the D$YS Universe and Louisiana's independent film and immersive entertainment scene.08Who can express interest in collaborating with D$YS Universe?
Actors, musicians, production crew, and creatives can share their interest through the form on this page. Louisiana residents and students are especially encouraged. Submit your info and the team will follow up about acting, music, production, and creative opportunities.09Who is producing Don't $ell Your Soul™?
Don't $ell Your Soul™ is presented by Unified Creative Group and Lexcann Records. Events including the May 2026 New Orleans debut and the October 2026 return are hosted by the David & Wayne Foundation, a nonprofit supporting Louisiana-based artists and creatives. Executive producer Alexis Cannon; created by Alexis Cannon, Jeremy Cannon, Hannah Curtis, Chloe Hansen, Brenda Kearney, and Madison Bothner; directed by Alexis Cannon and Jeremy Cannon.10Who is performing at the D$YS immersive experience?
Featured artists for the D$YS immersive experience include Cassiel, RED, Daniel Heartless, Kiddo K, Lextacy, Shotty, Lil 5, Deezle, Wynton, and Booqoo, with music by LEXCANN Records. The press release also highlights Red, Daniel Heartless, Kiddo K, Cassiel, and Grammy award winner Deezle. Music production by Sava Wolf and Ethan Barker; music direction by Ethan Barker.11Is this the same event as the 2025 D$YS debut?
Yes. Don't $ell Your Soul™ debuted in February 2025, held its New Orleans flagship event in May 2026, and returns October 17–18, 2026 with live music, art, film, and a red carpet experience. The project continues toward a $50,000 fundraising goal to compete at the Cannes Immersive Experience competition in 2027.12How can media contact D$YS Universe?
Media inquiries for Don't $ell Your Soul™ and D$YS Universe can be directed to Alexis Cannon at (985) 707-5823 or unifiedcreativegroup@gmail.com.13What does "Don't $ell Your Soul" mean?
Within the D$YS Universe, "Don't $ell Your Soul" is the central question of the story: it asks whether fame, power, and success are worth what they cost. The question the project leaves you with is never "if" it's worth it. It is "is it worth your soul?"
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