Question 1

What is Don't $ell Your Soul™ (D$YS / DSYS)?

Accepted Answer

Don't $ell Your Soul™ (stylized D$YS, pronounced DSYS) is a thriller-driven immersive universe that blends original film storytelling, live music, acting, and visual art. Built around real Louisiana artists, it transforms live events into cinematic experiences exploring ambition, temptation, and the cost of chasing fame.

Question 2

When and where is Don't $ell Your Soul NOLA happening?

Accepted Answer

Don't $ell Your Soul is October 17, 2026 at 7:00 PM at Bright Frame Studios, 106 E. Airline Hwy, Kenner, LA 70062.

Question 3

How do I get tickets for the D$YS immersive experience?

Accepted Answer

Tickets for the October 2026 return have not been announced yet. Sign up for email updates on this page to be notified when tickets and VIP access go on sale.

Question 4

How do I purchase valet parking for D$YS NOLA?

Accepted Answer

Valet and parking details for the October 17, 2026 event will be announced when tickets go on sale. The May 2026 event offered valet as a Givebutter ticket add-on.

Question 5

What drinks are on the D$YS cocktail menu tonight?

Accepted Answer

The cocktail menu and bar details for the October 2026 return will be announced closer to the event. The May 2026 event featured character-inspired specialty cocktails and a full wine, beer, and non-alcoholic menu.

Question 6

Is D$YS a movie or an immersive experience?

Accepted Answer

D$YS is both. The D$YS universe is a thriller-driven Louisiana film world that is staged in real life as an immersive experience. Every performance, character, and visual at live events is part of the larger ongoing storytelling, not a traditional concert or showcase.

Question 7

What is the connection to Louisiana film and Louisiana artists?

Accepted Answer

Don't $ell Your Soul™ is rooted in Louisiana film and the local artist community: the storytelling, cast, performers, and creative crew are built around real Louisiana artists. The May 2026 New Orleans debut and the October 2026 return are flagship moments for the D$YS Universe and Louisiana's independent film and immersive entertainment scene.

Question 8

Who can express interest in collaborating with D$YS Universe?

Accepted Answer

Actors, musicians, production crew, and creatives can share their interest through the form on this page. Louisiana residents and students are especially encouraged. Submit your info and the team will follow up about acting, music, production, and creative opportunities.

Question 9

Who is producing Don't $ell Your Soul™?

Accepted Answer

Don't $ell Your Soul™ is presented by Unified Creative Group and Lexcann Records. Events including the May 2026 New Orleans debut and the October 2026 return are hosted by the David & Wayne Foundation, a nonprofit supporting Louisiana-based artists and creatives. Executive producer Alexis Cannon; created by Alexis Cannon, Jeremy Cannon, Hannah Curtis, Chloe Hansen, Brenda Kearney, and Madison Bothner; directed by Alexis Cannon and Jeremy Cannon.

Question 10

Who is performing at the D$YS immersive experience?

Accepted Answer

Featured artists for the D$YS immersive experience include Cassiel, RED, Daniel Heartless, Kiddo K, Lextacy, Shotty, Lil 5, Deezle, Wynton, and Booqoo, with music by LEXCANN Records. The press release also highlights Red, Daniel Heartless, Kiddo K, Cassiel, and Grammy award winner Deezle. Music production by Sava Wolf and Ethan Barker; music direction by Ethan Barker.

Question 11

Is this the same event as the 2025 D$YS debut?

Accepted Answer

Yes. Don't $ell Your Soul™ debuted in February 2025, held its New Orleans flagship event in May 2026, and returns October 17, 2026 with live music, art, film, and a red carpet experience. The project continues toward a $50,000 fundraising goal to compete at the Cannes Immersive Experience competition in 2027.

Question 12

Where can I buy official D$YS merch?

Accepted Answer

Official D$YS Universe merch is sold by the David & Wayne Foundation at https://www.bonfire.com/store/dw-creative-foundation/. The shop includes artist collections for Lextacy, Cassiel, Kiddo, Daniel Heartless, Red, M7, David, Megan, and Lucille, plus the D$YS Signature Tote, Signature Hats, Signature Cuffed Beanie, Universe Signature Bottle, and Utility Pouch. Proceeds support the foundation's work with Louisiana artists.

Question 13

How can media contact D$YS Universe?

Accepted Answer

Media inquiries for Don't $ell Your Soul™ and D$YS Universe can be directed to Alexis Cannon at (985) 707-5823 or unifiedcreativegroup@gmail.com.

Question 14

What does "Don't $ell Your Soul" mean?

Accepted Answer

Within the D$YS Universe, "Don't $ell Your Soul" is the central question of the story: it asks whether fame, power, and success are worth what they cost. The question the project leaves you with is never "if" it's worth it. It is "is it worth your soul?"